"The fact that some geniuses were laughed at does not mean all who were laughed at were geniuses. They laughed at Columbus. They laughed at Fulton. They also laughed at Bozo the clown." Carl Sagan
In week ended 5th January, the deadweight prime cattle average price levelled on the week at 365.0p/kg. read more
As domestic lamb continues to compete with increased volumes of cheaper imports and demand remains subdued, DW lamb prices eased in week ended 5th January. read more
World prices eased back towards the end of 2012 although remained at levels comparable to the same period in 2011. read more
Having shot to record levels during September and October, GB finished pig prices continued to rise in November and early December, albeit more slowly. read more
The GB weekly average price rose by £4.63/t to £227.93/t and the free-buy average fell by £4.45/t to £330.74/t. read more
Mid-January saw the release of much-anticipated information from the USDA in the form of world supply and demand estimates, US winter wheat plantings, final 2012 production estimates and quarterly stocks. read more
The USDA data set a bearish tone for oilseed markets with upward revisions to US and Brazilian crops. read more
UK malting barley export prices are at €245/t FOB (spring, South Coast) w/e 11th April. read more
The latest National Statistics produced by Defra on the activity of UK hatcheries and poultry slaughterhouses. read more
USDA’s latest quarterly stocks report, released on 28th September, estimated US maize stocks (at 1st September) at 25.1m t, down 12% on the same point in 2011 and the lowest since 2004. read more
Ranjit Singh reveals to Iona Walton the secrets of poultry processor 2 Sisters’ success
Today, 2 Sisters is one of the larger British-owned processors of raw chicken, serving the retail, foodservice and manufacturing sectors with raw and prepared chicken products and ready-meals. It has 13 manufacturing sites in the UK, one in Holland and one in the US, while annual sales exceed £750 million.
Mr Singh employs about 5,500 people, works with more than 300 British farms across the country and uses around 5% of the domestic cereal harvest.
“We concentrate on what we’re good at, which is processing, and develop partnerships with experts in other fields who can provide us with a quality product and adapt to the market while adhering to relevant standards and rules,” says Mr Singh. “Making products that are in line with market demands and consumer trends drives growth.”
Predominantly a private label manufacturer, 2 Sisters also produces branded products, including Buxted and Devonshire Red. It strives to provide consumers with a choice for every occasion: while some want regionally-sourced chicken, others opt for a bird that has been offered a more enriched environment, such as access to the outdoors.
Mr Singh pins his success largely on putting customers first. This is achieved by understanding the needs of customers, the changing market place, communicating these requirements to staff and developing a culture of continuous improvement that challenges tradition and drives performance forward.
“Our close alignment and transparency with our customers has enabled us to lead the way and drive performance. One example where we have been first to market was Oakham. About eight years ago we recognised there was a huge gap between indoor-bred chicken and the outdoor systems. By listening to our customers we were able to develop a system that not only addressed welfare concerns, but was also affordable,” he explains. “Only through continual investment in our facilities and our people are we able to adapt to change and offer better for less.
“British chicken farmers are passionate about what they do and have demonstrated the benefits of working together as a sector. They have diversified into specialist chicken production to meet consumer demand and been at the forefront of driving forward traceability from farm to fork, as well as demonstrating the highest levels of biosecurity.”
Progression within the industry, however, is being held back by planning, believes Mr Singh. “We need local councils to be more sympathetic when farmers are putting forward planning applications for new chicken houses,” he says. “For example, we’ve invested £4m in farms during the past 12 months, but it’s taken 18 months to get the planning permission agreed.
“As for the future, I anticipate further consolidation within the industry as farmers seek to benefit from their economies of scale. At the other end of the spectrum, I think we’ll see smaller family farms meeting the needs of niche markets.”
While 2 Sisters enjoys its continued period of growth, Mr Singh is seeking to forge new relationships with suppliers who are prepared to innovate. “Customer focus is central to our success and we need more of the best farmers to come forward and supply chicken to meet growing demand. By focusing on what we do best and by working with other experts in other fields, we can continue to produce a better product for less,” he concludes.
For more information visit www.2sfg.com.
Site design Surface Creative, integration by 360 Solutions
© Grove House Publishing Ltd, a Ten Alps Company, Hendal Oast, Hendal Farm, Groombridge, Kent TN3 9NU
firstname.lastname@example.org | 01892 861664