"Give a man a reputation as an early riser, and he can sleep ’til noon." Mark Twain
The uplift in cattle prices of recent weeks slowed in week ended 11th May read more
With more new season lambs entering the market, the dynamics of the trade have started to change read more
Provisional data for April milk deliveries of approximately 1,111m litres are 93m litres (7.7%) down on the previous year read more
In April, the DAPP averaged 160.9p/kg, almost 4p up on the month. At the same time, the average retail price came down by a small amount read more
The GB weekly average price fell by £7.68/t to £295.35/t and the free-buy average fell by £22.02/t to £368.39/t. read more
The first USDA estimates for world production in 2013-14 forecast record maize and wheat production, citing larger planted areas and a rebound in yields from the US (maize) and the Former Soviet Union (wheat) read more
The USDA has released its first soyabean supply and demand estimates for the new season read more
UK malting barley export prices are at €245/t FOB (spring, South Coast) w/e 11th April. read more
The latest National Statistics produced by Defra on the activity of UK hatcheries and poultry slaughterhouses. read more
USDA’s latest quarterly stocks report, released on 28th September, estimated US maize stocks (at 1st September) at 25.1m t, down 12% on the same point in 2011 and the lowest since 2004. read more
Andrew Watts speaks to Simon Twigger, fresh food director for Sainsbury’s, about the company’s role in shaping the nature of supply chains
For the supermarkets the intense competition and bitter rivalry between the main multiples has led to a ceaseless war, with price the main battleground. But in recent years and especially since the 2003 reforms of the Common Agricultural Policy, price has ceased to be the top priority, being superseded by security of supply. Other factors, such as the need for constant innovation in category development and quality of product, have also had a role to play in shaping the nature of supply chains – in short an advanced grocery industry needs an advanced supply chain. Achieving this needs buy-in at every stage.
“Customers are interested in where their product is going and farmers want to know where their product is going. You can’t do that without segregating product and producers. It’s not just milk – it’s the case across all categories,” says Simon Twigger, dairy category manager for Sainsbury’s. Implementing this approach is not a new concept, but it does mean that for a retailer to meet customer expectations it needs to be closer to the supply chain.
“Dairy is at quite an exciting stage in its development. It might not feel like it for a lot of farmers, but for us British dairying is changing because it’s beginning to deliver dividends along the supply chain. We’ve been able to link our dairy group to our beef supply through initiatives such as the black and white calf scheme and our veal scheme. All our veal is now British, for example. We’ve been able to bring the supply chain together, rather than deal with its components in isolation.”
Part of this culminated with the launch of its own animal welfare standard. A survey revealed that the welfare of farmed animals is a major concern of consumers, with 40% rating it their top priority. But there are other achievements and the dairy development group has identified future threats that, as partners, they can move to neutralise early.
“A lot of the farmers [on the steering group] raised concerns about their carbon footprint. The benefit of this exercise has shown the differing energy levels of various farms. Not only are they able to reduce the size of their carbon footprint, but benchmarking themselves against other members of the group has identified efficiencies and is helping to take costs out.” This has resulted in a net benefit of £1.66m in savings across the group – equivalent to £5,000 per farmer.
“We have our group of roughly 340 farmers and that is who we are working with.” For him it’s about making greater use of the milk produced in the UK, and dispelling some of the myths associated with dairy. “Human health and dairy is one area where there are conflicting messages. On the one hand you have the Food Standards Agency raising concerns around saturated fats, yet we know most people don’t consume enough calcium. If we let the saturated fat element dominate we are going to affect health in other ways.” To Mr Twigger, rectifying such miscon-ceptions will do more to promote the worth and importance of the UK dairy sector than fretting about scale or milk prices.
Site design Surface Creative, integration by 360 Solutions
© Grove House Publishing Ltd, a Ten Alps Company, Hendal Oast, Hendal Farm, Groombridge, Kent TN3 9NU
email@example.com | 01892 861664